Social Networking a Key Part of Lawyer Marketing

Came across an interesting article that looks at the merits of utilizing social networking sites as a component of marketing for law firms. Written by Jason P. Lisi and Julie Meyer for the Legal Intelligencer, the article focuses on LinkedIn, but also mentions other sites such as Facebook, MySpace, and Avvo. Though written about seven or eight months ago, the article is definitely relevant and worth reading.

I recently attended the Great Legal Marketing Conference in Virginia, and there was a lot of discussion about the importance of social networking as it relates to successful lawyer marketing. There is little question that lawyers need to make the social networking sites a part of their marketing plans as soon as they can because the internet's reach continues to grow every day. Plus, traditional approaches to lawyer marketing and advertising such as the Yellow Pages continue to fade from the scene.

As always, law firm marketing should reflect a good mix and balance by reaching out to current and prospective clients through print media, electronic media, direct mail, personal appearances, and other methods.