Automated Lead Follow-up System a Must for Lawyers

An automated lead follow-up system has become one of the most critical elements for lawyers looking to build thriving practices.

Why? Because an automated system ensures that the precious leads you worked so hard to generate (and probably paid a lot of money for) don't simply just fade away because prospective clients weren't ready for your services the first time they saw your ad or responded to your marketing.

Once you set up an automated sequence to keep in regular touch with a prospect at least 12 times a year, you've significantly increased the chances that you will be "top of mind" when the time comes that they do need representation.

Another key reason that an automated system can make such a big difference in the success of your practice is that the vast majority of lawyers don't have such a system in place. By investing in an automated system, you gain an immediate and distinct advantage over your competitors.

Finally, by building a complex, consistent follow-up sequence, you make it nearly impossible for your competitors to swipe your ideas or copy your approach. Sure, they may be able to generate a single ad or direct-mail piece like one of yours, but unless they've also built a system to regularly stay in contact with their prospects, they will not generate the level of business that you will.

Most of the attorneys I know of that are using automated systems use one of two companies - Blue Orchid Marketing or Infusionsoft. They each have their own advantages and unique qualities, so you'll need to determine what makes the most sense for your practice before making a decision.

Do yourself a favor, though, and invest in one of them.