Recently read the book The New Rules of Marketing and PR, by David Meerman Scott. It’s a primer on how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly.
Scott wrote the book to help illustrate how profoundly the Web has changed marketing in recent years and he outlines a straightforward program to help readers harness the power of the Web to connect with their clients. As Scott consistently points out, the key is clearly defining your audience and then producing interesting, useful content that focuses on them rather than you.
This book is perfect for lawyers who are looking for a way to compete with the big spenders without actually spending big money. Plus, you don’t need to have all sorts of technical knowledge and expertise to implement the concepts that Scott presents here.
With revised and updated sections on social media, the book remains relevant and topical despite the rapid changes in the online world. Scott’s real-world examples and engaging writing style make this an accessible and enjoyable book to read, and I highly recommend it.
You can also check out Scott's blog at http://www.webinknow.com/ for additional information and tips on how to effectively market using the Web.
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1 comment:
Hi Sean, Wow - thanks so much for the review of my book. I appreciate it.
We're so lucky that we have these options to market and promote now that everyone is online.
Good luck and thanks again. David
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